Only a few days to go before the start of the premier league season and the country is still on a complete high following what were a historic Olympics games for Team GB.
Role on Sky Sports to run one of their usual ground-breaking, heart thumping “Football’s back” campaigns. This year however, as opposed to focusing on the ‘money’, the players, the game etc. the focus is on what really makes the sport of football and sport in general so special….the fans, the people.
Flipping the cameras from pitch to stand is a truly ingenious move in this latest ad from the broadcaster that walks out to a warming chorus of the Rolling Stones ‘You Can’t Always Get What You Want’.
The piece truly capitalizes on the togetherness felt throughout the nation at this moment in time and stands out as a real bench mark for brands trying to reconnect with their audiences in the wake of a very human universal Olympic experience.
So go on, watch the ad here and keep the nation roaring on together: http://www.marketingweek.co.uk/news/sky-sports-uses-fans-to-welcome-back-premier-league-football/4003175.article